Professionals frequently get caught up with the sexiness of PR — mostly the publicity part — and of course it’s important. But, an integral element of public relations is the ability to physically and verbally connect with your audience and influence your clients, employees, business partners, managers, colleagues and peers.

If you’re a weak communicator or a timid speaker, no matter how good your product or service is, your credibility and influence over prospects, clients, employees

or management will not reach its full potential.

Contrary to what you might think, you don’t have to be “born with it” to become a persuasive communicator. It isn’t easy, but you CAN develop this skill. And when you do, a whole new world of opportunities will unfold.

In the coming weeks, I’ll be teaching the “Three Ps of Persuasive Communications — The Fine Art of Influence” for Professional Women of Westchester, sponsored by Webster Bank. If you’re in the White Plains area on October 19th, please RSVP.

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