Google and social media help recapture bouncers and skittish shoppers

RetargetingGrumble as we do about the unpredictability of social engagement and attaining a page 1 search position, search and social media have brought the gift of data that has provided wisdom around trends in how and what people are looking for and the types of “stories” they like to consume and share.

Marketing rule of thumb says it takes about seven impressions before a new prospect is willing to make a purchase. They need to know, like and trust a product or service provider before spending their hard earned money.

But in this fast-paced, instant-gratification world, do you really want (or need) to wait for another six impressions before generating a sale?

This is where retargeting comes in. Read the full story on my Latin Business Today blog.


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