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Tarrytown, NY – The Professional Women of Westchester (PWW), a networking group for enterprising women, will usher in the fall with an expert panel of local journalists and broadcast talent. The panel will include Caryn McBride, executive editor, Westchester County Business Journal, Sue Guzman of Main Street Connect and TheDailyWestchester.net and Caroline Corley, radio personality with 107.1 FM, The Peak.

The event will take place on Monday, September 12th

from 6-9pm at Ruth’s Chris Steakhouse in Tarrytown.

Lisa Kaslyn

Lisa Kaslyn, event moderator

“Media has changed and continues to evolve as consumers and businesses seek out news and information via search engines, social media, blogs and other online sources,” says Lisa Kaslyn, event moderator and SEO-PR communications consultant at Prosper Communications.” “Many businesses that are used to working with the press in a more traditional sense are feeling like they’re losing their grip on how to penetrate both the old and new forms of journalism. This panel will help shed some light on 21st century journalism and how to make your business stand out in a noisy marketplace,” adds Kaslyn.

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