penguin 2.0Yep, it’s true, but us SEOs have been watching this trend since April of 2012. So, what’s the bottomline? Just like your website, your press releases should be filled with gloriously wonderful news content – not over-stuffed keywords and spammy inbound links. The crazy thing about all of these Google algorithm changes is that they are not crazy at all. In fact, from a searchers perspective, they are pretty darn practical because they boil down to rewarding web properties and content that deliver an excellent user experience and great quality content. It’s as simple (not easy) as that.

In a recent post by Online PR Media, they highlight four key tips for optimizing your press releases post-Penguin 2.0:

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  1. Choose natural, relevant, meaningful terms for your link anchor text
  2. Include full URL links.
  3. Don’t overlink to your own site
  4. Work in terms that are textually relevant to your brand

We agree and it sure makes things a lot less complicated when you put the focus on quality content as opposed to myriad SEO tactics. Focus on search engine optimization strategies that are built on a foundation of great site navigation, excellent and relevant content and appropriating tagging, internal linking and a PR strategy that builds natural, HIGH AUTHORITY inbound links from news sources.

I’d love to hear your thoughts and how you present news to your audiences. For more information on Penguin 2.0, enjoy this inforgraphic!

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