Search Engine Optimization (SEO) Westchester, NY | PR Westchester, NY
“Findability” versus Visibility
In a Web 2.0 – and 3.0 – world, strategic public relations requires search engine optimization (SEO) and social media skills to tune into where the market is receiving, seeking and sharing information. Getting found by those who are already looking for the products or services that you sell is as good, if not better, than a qualified lead. Prosper Communications specializes in developing and executing traditional PR and blended SEO communications programs that increase your visibility and “findability” so search engine seekers will discover you when they are ready to buy.
“It’s the effective blending of traditional public relations, search engine optimization (SEO) and other contemporary inbound marketing strategies that will continue to redefine PR in the 21st century.”
~ Lisa Kaslyn, principal, Prosper Communications